When it comes to exercise and health, we're all too familiar with the pressure to perform at the highest possible level. Insurance company Zilveren Kruis believes that living a more healthy life should be fun. In this campaign we're joining Rob on a box-ticking trip through the world of health and fitness, only to realise that trendy healthy foods and self-help books ain't it for him. But no worries, health is the sum of many small parts. Whatever healthy habit suits you, counts.