It’s admirable when advertising agencies trust others to do their branding for them. It means they acknowledge that companies, just like theirs, have blind spots when it comes to their own brand. So when This Agency brewed their own branded beer and wanted to make a launch piece, they needed a pair of fresh eyes. Luckily they turned to us to come up with a creative concept, copywriting and art direction. And since This Agency simply named their beer This Beer, it became a super simple film about this name and its ingredients. You'll find out in a bit.