A Major Sports event for kids
The Other Games is an initiative by Dutch insurer A.S.R. which aims to inspire kids to be more active by introducing them to a range of sports they aren’t usually exposed to. A massive 360 campaign that culminated in a two-day sports event in Utrecht, where we welcomed over 10.000 kids to try out ten lesser known sports.
360° Campaign
We really did it all. The event, blow up, posters, newspaper ads and articles, a TV-show on Nickelodeon, a website, even a card system to make kids try other sports outside the event.
After movie of the event
Relive the two glorious days all over again.
Lead Creatives
Executive Creative Director
Lead Designers
Made with
Directed by
Jan-Willem de Man,
Frenkel Schönfeld
Carlo Cavallone
Robert Nakata, Frank Dresmé
72andSunny
Keith McCarthy (Moxie Pictures)