The power of a crowd

Energy platform vandebron and their 200.000 customers want to move forward. Right here. Right now. And if the government doesn’t help we have to do it ourselves. Proud to be one of these 200.000 vandebronners.

The campaign got empowered by simple copy driven OOHs. Statements with an activistic tone were written in black type on huge white canvases. And no worries about advertising disposal: the fabric of the scaffolding covers got recycled into bags.