Influencing the Lipton T-Room

Remember festival season? It was a time where brands could get in touch with their target audience. For Lipton Ice Tea we created the Lipton T-Room. A branded area at five festivals where revelers could chill, dance, play games with friends or just drink LIT. To create some buzz around the T-Room we assembled The Let’s Go Squad. A group of five influencing people that visited festivals and posted about their stay at the T-Rooms. To get a sense of what we did, check out the case video.